Producers
If you put drinks on the market under your own name
Most retailers are not producers. You become one only if you place own-brand drinks on the market in the relevant nation. Packaging manufacturers are not producers.
You place own-brand drinks on the market in the relevant nation. If you only resell someone else’s brand, this page probably does not apply to you.
You only resell branded products, or you manufacture packaging. Packaging manufacturers are explicitly not included in the producer definition.
Exemption
Low volume producers are treated differently
If you are a small brand, the scheme takes a lighter touch. You are exempt from the logo, the barcode and producer fees — but not from registration or reporting.
Low volume thresholds
- Under 5,000 units per SKU per year Standard low volume threshold
- 6,250 units in the first 15 months Applies to the launch period
What you are exempt from
- Scheme logo requirements
- Barcode requirements
- Producer fees
What you still must do
- Register with the scheme administrator
- Report your volumes to them
Producer fees
0p
For the first 15 months of the scheme
Producer fees for all drinks containers are set at 0p for the first 15 months, following extensive consultation with industry. They will be reviewed, validated and reconfirmed in May 2027 — five months before launch, which makes it a relevant date for 2027–28 trade negotiations.
If you are a retailer, not a producer
You do not pay producer fees directly. They sit with the brand owner and may be passed through in your trade terms. Watch your supplier pricing into 2028 — the 0p period is a reprieve, not a permanent state.
Producing, or just reselling?
If you place own-brand drinks on the market, the barcode and logo requirements land on you. Confirm the detail with the scheme administrator before you commission artwork.